Blackbird is founded and led by Jenn McGrath, an expert in helping companies translate their products and services into powerful platforms for engagement, loyalty, and growth. During her career, she has helped hone the positioning and Identity for some of the world’s biggest global brands, translating world-class brand discipline to work for small to mid-size companies.

Blackbird uses principles of storytelling and human behavior to help companies find their voice, share their story and expand their reach and impact. Creating brand strategies, narratives and experiences that are authentic, relevant,  remarkable and inspiring. Partnering with talented designers and writers to translate them into distinct and engaging brand identities experiences.